If used well, social media can be a fantastic tool to connect with your customers and build on their commitment to your brand to expand your customer base.
There's no quick way of achieving success with Facebook. It takes time, effort and a lot of patience. The first thing you must consider is who your customers are, then decide which of them you want to target first.
You should familiarise yourself with the ins and outs of how Facebook works, be an observer before jumping in too fast. Listen to your potential customers and learn how they interact with each other.